Baskets And Brew

Helen Hecker asked:


Corporate gift baskets can give a big boost to any gift basket business. They are often ordered in large quantities by companies, corporations and businesses, large and small, to give as gifts, to employees, clients and colleagues as a way to say thank you.

And just a few tips, ideas and help here will give you the information you need to help make corporate gift baskets affordable for you and your corporate clients.

By making unique, good quality demos cheaply, and buying products and supplies at wholesale prices, without buying up a lot of inventory, you can save a lot of money in the process. And if you can work from home you’ll save more money on overhead.

Although usually filled with more expensive, gourmet items, corporate gift baskets can be a good money maker for your gift basket business, a sideline or a new business. If you already have a gift-related, craft-related or home based business of any kind, or if you just want to start up a gift basket business, making corporate gift baskets is a good idea.

You can easily add corporate (or sometimes called business) gift baskets to your existing line of gift baskets. You may have some of the baskets, items or products right now. You’ll need to know: what are the most popular types of corporate gift baskets, what products or items usually go in them and what the competition is doing in terms of items, products and pricing.

Three of the most popular types of corporate gift baskets are gourmet – fancy foods, fancy fruits with cheese collections, and fancy coffees with chocolate collections.

Products or items you might usually find in corporate or business gift baskets are: seasonal mixed fresh fruits, freshly baked cookies, fancy crackers, deluxe wrapped chocolates and candies, truffles, biscotti, muffins, scones, sausage, pistachios and other nuts, gourmet cheese, cheddar cheese, gourmet jams and preserves, gourmet hot chocolate mix packets, fancy flavored coffees, chocolate covered raspberries or blueberries, and other gourmet goodies. You may have some or many of these items or products already.

It’s not advisable to include any controversial items like alcoholic beverages. Although beer, champagne and wine gift baskets are popular, I wouldn’t include any beer, wine or champagne in your demo gift baskets. You can make these available, if you choose, if they customize an order, but be aware you may need a license to sell beer, wines or other liquors.

Besides possible health issues – by giving alcohol gifts unknowingly to recovering addicts or closet addicts, you and the business or corporation may have legal or liability issues from the consequences of providing the alcohol to the employees, colleagues or clients.

Containers can be traditional, finely crafted wicker baskets or fancy, small to large hampers. In any case they need to be of excellent or high quality.

Next you’ll want to check out the competition. Check out several websites carrying corporate gift baskets to get an idea what they’re offering, what items or products they include in their gift baskets and the price range.

The online gift basket websites carrying corporate gift baskets are competitive. So concentrate first on selling your business or corporate gift baskets locally to large companies and corporations. You may have no competition. You can always put up a website after you get your business going.

You’ll need at least two gift basket demos in more than one price range. Three or four demo baskets would be better. They may be giving a gift basket in one price range to clients and to colleagues or employees in another price range. Be prepared also to offer custom gift baskets. They can choose the gourmet items they want to go into the baskets, hampers or other containers. They may also want to choose the containers.

After your demo gift baskets are assembled, call around to the larger companies and find out who is in charge of purchasing or public relations. It may take two or three calls to find out whom to talk to, to set up an appointment. Just ask who you can make a short presentation to.

Make sure your prices are competitive and offer quantity discounts. Offer free shipping if they need to be shipped out of town or if they have regional offices they need them shipped to. Make sure to adjust your pricing in advance if you’re going to offer free shipping. Know what it’ll cost to package and ship your gift baskets and whether you’re going to use the postal service or another shipping service like UPS, Fed Ex or Airborne Express.

Good times to make your phone calls are at least two months in advance of a major holiday, at the year’s end or at the beginning of the year. But make your calls every month all through the year. They may give gifts to clients throughout the year. And they may give gifts to employees at any time of the year.

If your presentation doesn’t result in any orders, ask for feedback. Perhaps it’s the type of items or products you’re presenting. Perhaps the gift baskets are overpriced.

Starting up a business to specialize in corporate gift baskets is easy to do. If you can, work from home – make it a home-based business. Make sure not to order in a lot of inventory. To keep your costs down, only buy enough products in the beginning to put your demo corporate gift baskets together.

After your presentation and resulting orders, you’ll know what items, products and supplies to order for the gift baskets. This is a good way to start on a shoestring budget.

Adding business or corporate gift baskets to your current line of gift baskets can help boost your bottom line. A few of the tips here should get you going in the right direction. If making gift baskets is new to you, you’ll find plenty of ideas to make a few demo corporate gift baskets and give it a try. This is an inexpensive or cheap way to add to your gift basket business, start up a gift basket business, or add on to another home based or work at home business.

Helen Hecker asked:


Gift baskets are always popular and a great idea to give as a gift whether for Mother’s Day or any other time of the year. Moms love to receive gift baskets. Making your own gourmet ‘mom’ gift basket is cheap and easy. You can fill your gift basket with a variety of inexpensive quality items; you have lots of choices.

I’ve put together a few great tips and ideas for making ‘mom’ gift baskets, complete with instructions on how to make them. You can make inexpensive gift baskets or expensive gift baskets depending on your budget. You can easily customize each basket to your recipient.

First make a list of the mom’s hobbies and interests. List everything you can think of that might possibly pertain.

Suggestions: sports, books, television shows, in-house hobbies, outdoor recreation, camping, workshop, tools, golf, fishing, computer-related, environment friendly, golf, tennis, relaxation, food, chocolate, wine, spa, bath and body, fruit, cookie, etc. These are just a few ideas.

You can find many inexpensive items and products for use in making your gift baskets or filling your gift baskets, at ‘dollar’ stores, craft stores, party stores, discount outlets, flea markets, close-out stores and even at garage sales providing the items are new, etc.

For gift containers you can use: any type of basket, wicker basket, straw basket, bucket, laundry basket, plastic container, purse, tin, seasonal container, large tea pot, large upside-down hat, red hat or plastic storage container-put lid underneath.

Other items: extra-large coffee mug, boot, potted plant holder, wire basket, large pasta bowl, large popcorn bowl, cooking pot, clay pot, colander, skillet, antique trunk, champagne bucket, hamper, Asian-style trunk or picnic basket.

For gift basket liner you can use: tissue paper, shredded paper, shredded newspaper, tea towels, dish towels, hand towels, kitchen towels, colored towels, colored napkins, placemats, or fabric pieces.

For gift basket filler you can use: shredded colored paper, straw, Easter basket grass, crumpled newspaper comics, a bed of wrapped chocolates or other wrapped candy.

For items in the container it’ll depend on the specialty or theme of the gift basket – in this case a mom. Here is a small random sampling to give you a few good ideas:

Gift certificate for massage or spa visit, scented oils, scented massage oils, gift certificate to favorite store, gift certificate for restaurant, loofah, fragrant candle, matches to light candles, CD of nature sounds, favorite artist CD, DVD of newer release movie, how-to video or CD, handwritten poem, perfume, cologne, watch, framed photo, inspirational book, spa pillows, bath pillows, spa supplies, bath and body products, ****** and body scrubs, handmade soaps, fragrant soaps, shampoos, hand and foot lotion or fluffy towel.

Flavored teas, green tea, specialty tea, herbal tea, biscotti, tea infuser, healthy snacks, fancy chocolates, boxed chocolates, chocolate bars, hot chocolate mix, specialty coffee mix, homemade cookies, homemade brownies, homemade jams, popcorn, caramel corn, giant-size boxed candy, candy canes, suckers, lollipops, apple, pear, orange, persimmon, mango, papaya, chips, pretzels, nuts, gourmet pasta, gourmet olive oil, pre-packaged food items, pancake mixes, brownie mixes, cookie mixes, wooden spoons, your best chocolate chip cookie recipe, Italian recipes, Mexican food recipes or other ethnic recipes, coffee mug, or potholders.

Garden trowel or other garden tools, garden gloves, work gloves, cold weather gloves, leather gloves, garden picks, seeds, hand lotion, flower pot , small tools, gadgets, playing cards, travel-size games, small puzzles, t-shirt, tickets to events,

small plant, disposable camera, a small book,

Computer-related items, mouse pad, yarn, painting or artist supplies, golf balls, golf tees, golf knick knacks, tennis balls, tennis knick knacks, key chains, small calendars or desk calendars, barometer, outdoor thermometer, science gadgets, electronic gadgets, health-related items, auto-related items or cinnamon sticks.

For gift basket wrapping you can use tulle netting or better yet, cellophane wrap. If you’re going to use a lot of cellophane you can purchase it in large rolls wholesale through the packaging specialty stores throughout the U.S. but should be easily found in craft stores.

Tie off the wrapped basket with ribbon. Wired fabric ribbon is best if you have it.

For bows: You can use pre-packaged bows but making your own bow is easy and a better presentation if you can do it. Use a huge beautiful bow.

Assemble all your gift basket items, the tools you need, etc. Now line your selected gift container. Then stuff the selected filler into the gift basket to give added height to your items. Place, layer and arrange your selected items on the filler in the gift container. Put the larger items in the back, the smaller items in front.

Fill in the holes or prop up with more filler (shredded paper, Easter basket grass, wrapped chocolates, napkins or holiday napkins etc.)

Also you can use ‘picks’ of artificial flowers to fill in small open spots.

Place your cellophane or other wrap under the gift basket. Center the gift basket on the wrap. Bring the cellophane or other wrap over the top of the gift basket and tie it with ribbon and/or a beautiful bow! Use ribbon and bows to match your theme colors.

Tuck a personalized card in the ribbon and that’s it!

General tips: You can find fabric or wired ribbon cheaply at Costco — especially in the fall prior to Christmas or around holidays but often throughout the year in most stores. You can shred colored paper in a paper shredder.

Try to use non-perishable items except, of course, when making fruit baskets. Use freshly packaged food items; packaged crackers and cookies can go stale in a couple of months.

You can find filler flower ‘picks’ at garage sales cheaply. If you buy ‘picks’ wholesale they are usually around a dollar each.

Try not to mix chocolate or other food fragrant items with non-food fragrant items in the same basket.

Also there’s nothing like learning how to make gift baskets from a video or DVD for making cheap and easy gift baskets. You can view it over and over again and share it with your children, other family members and friends. You can even charge for classes with your new-found knowledge and/or start a home based business if you so desire. In any event, making a gourmet mom gift basket can be cheap and easy.

Helen Hecker asked:


If you have an existing gift basket business, or are planning to start up a gift basket business or home based gift basket business or just add a sideline to a business you have now, one of the most important things to consider is the type of gift baskets you’ll offer.

You can offer a wide range of gift baskets, focus on a unique specialty gift basket or do a combination of both. I recommend doing both.

For the newbie, start out with a focus on one type of gift basket, and then later add a strong line of gift baskets, after you get your foot in the door. This is often the best approach when you’re new. You’ll be tying up less money in inventory too.

Here are two possible specialty gift baskets to consider. The first is a gift basket for nurses. Make up a demo gift basket. I know marketing. For marketing your specialty gift basket you may have to get really creative. Take your demo to one of the local hospitals and wander though the cafeteria and set it down on a table while you have a beverage. People will assume you are delivering it to a patient.

Take plenty of business cards. Ask administration if you can post your business card on the hospital message board. Stop at the gift shop, show the demo gift basket and ask if they would take any on consignment. If they do and get enough orders, they’ll probably start ordering regularly from you without consignment. If you know of any health professionals, show them your demo baskets or even give them one and ask for referrals in exchange.

Nurses don’t have time to shop. They love to get and give gifts. They can’t get out of the hospital for breaks or at lunchtime because it’s usually against hospital policy to leave the premises. I know. I used to be a nurse. They are prime candidates for your baskets. You can have gift baskets that are full of nurse specialty and other medical items, a nurse’s relaxation gift basket and so on. They like the medical theme baskets because they can use the items or give some of the items in the gift basket to other nurses and other health professionals they work with or know.

Once you get a few nurses buying you’ll find they are good repeat customers. Plus they have plenty of associates they can recommend you to. Make sure you supply them with business cards. Fliers get lost or thrown away. Business cards are easier to keep track of. Business cards are cheap or you can make your own. They don’t have to be fancy but make them a little appealing. Your business is going to be judged by your baskets though, not the cards.

Another idea would be to approach brew pub and tavern owners. You could provide an endless supply of gift baskets for them to use for their giveaways to customers. They usually have contests and various kinds of drawings for their customers. I know a lot of restaurant and tavern owners. I used to list and sell restaurants and taverns when I had my real estate company. I know how they think and work.

Just make up two or three or more good demos for them to choose from. Have different price ranges from less to more expensive and two or three differently filled baskets. Have two or three different types of containers if possible. Traditional wicker baskets are good. Try a totally different kind of USEABLE container if you can think of something appropriate.

For this crowd make your gift baskets humorous, not serious. Include things you think brewpub or tavern patrons might like. Specialty cheeses, crackers, pretzels, chips, nuts, other food items. Unfortunately they probably don’t want healthy snacks. Maybe specialty beers, specialty coffees, hot chocolate mixes, t-shirts, baseball caps, coffee mugs, corkscrews, bar items, playing cards, auto-related items and small auto safety items. These are just a few of the items to consider.

Magic shop items will make your baskets unique and lots of FUN. Make sure you get some of these in every basket. Visit your local magic shop, usually found in the larger cities. If you don’t have a magic shop try to find a magic catalog. You should be able to find some on the Internet. Even retail prices are usually cheap for these items if you can’t arrange wholesale. You may not be buying enough wholesale in the beginning to warrant a wholesale account. Often minimum orders may be too high to make sense.

There are dozens of other specialty baskets you can make of course. But for the other gift baskets in your gift basket business you will want to focus on gourmet food gift baskets, fruit baskets if you come from an area that has plenty of fruit all year, corporate gift baskets which are real money-makers, but competitive, and bath and body gift baskets. Custom or personalized gift baskets are another option too.

With these tips, ideas and suggestions, you should be well on your way to choosing a specialty gift basket line for your new, existing, or work-at-home or home based gift basket business, gift shop or as a sideline to another business.